Managing your energy for your startup

If you are going to be successful running an online business, you need to focus your time and energy into it. But there may be changes you need to make to your existing lifestyle in order to give your energies into the business. These involve going right down to the basics – managing your energy by eating and sleeping well.

You need to start with energy management techniques to efficiently manage your time. Various time management guides treat time as if it’s an infinitely manageable resource, as if by simply scheduling your day more effectively, you will be able to make the most of the allotted hours and get more done than ever before. Managing your time will require a sufficient amount of energy and enthusiasm on your part so it is important to understand how to maximise your energy levels.

If your body doesn’t have enough energy during the day to maintain a meticulously constructed time management plan, you are not going to be productive in life. Scheduling is important, but it’s even more important that you address your energy levels before attempting to corral your hectic working hours into a time management system.

Now let’s discuss three very essential ingredients of life; sleep, diet, and exercise, to better understand how your energy levels affect your overall productivity.

Your Sleeping Pattern
Your sleep plays a key role in your ability to wake up early in the morning, feeling refreshed, rested, and eager to start a productive day.

Hormones such as dopamine and adrenaline regulate your attention and keep you focused on work. Consistent lack of sleep at night lowers the production of these hormones and makes you less productive during the day. Studies have shown that the right amount of sleep at night helps people learn and process new information better, it also makes them more resilient and creative at work. Better sleep enhances memory and boosts performance of mentally challenging tasks, such as taking exams or handling stressful work situations.

Useful tips for better sleep

Set a fixed bedtime: Fix a bedtime and maintain it. Choose a time when you normally feel tired and sleepy and go to bed exactly the same time every day. Don’t break your sleep routine, even on weekends. If you have to adjust your bedtime, make small changes like, going to bed 15-20 minutes earlier or later.

Wake-up at the same time every day: If you are comfortably sleeping 7-8 hours every night, you should normally wake up at the same time daily without the help of an alarm. If you need an alarm to wake up in the morning, it usually means you didn’t get enough sleep.

Nap during the day: If you didn’t get enough sleep the previous night, take a brief nap during the day to make up for it rather than breaking your sleep routine. However, avoid napping if you suffer from insomnia.

Don’t sleep before bedtime: Some days you may feel sleepy after dinner. Resist the temptation to go to bed early, do a stimulating activity such as washing the dishes or walking to avoid sleeping just before your set time.

Turn off your TV and Laptop before bed: Don’t watch violent TV shows or play stimulating games before your bedtime. Watching TV or playing game’s delays the sleeping process. Read a book or listen to soft music instead.

Things you should avoid before sleep
Don’t eat a heavy meal just before bedtime. This will hamper your digestion and can make you feel sick or sluggish when you wake.

Avoid drinking alcohol before sleep. This will lead to a poor quality of sleep. Don’t take sleeping pills and avoid caffeine and smoking just before bedtime.

Your Diet for a Productive Day
Your diet plays a big role on your energy levels. Every person is different and their dietary approaches are different too. Eating processed and simple carb based foods deprive your body of valuable vitamins, essential minerals, and nutrients that your body needs to run effectively. A healthy, balanced diet boosts your brain power and keeps you focused and productive throughout the day. Your body breaks most of the food that you consume each day down into glucose. Glucose is the fuel that runs your body and brain. Some foods such as complex carbs release glucose slowly in the blood and can keep the body productive all day. Follow a whole grain foods based diet.

Here are a few diet tips for you to help manage your energy better.
Don’t skip breakfast: Eat a healthy breakfast every morning; it will help you remain active throughout the day. Include complex carbs such as cereals or whole grain breads.

Eat small, frequent meals throughout the day: This type of eating habit will keep your blood glucose levels steady and supply you with sufficient energy to remain active all day. Moderation is the key to any healthy diet, you should feel satisfied and not stuffed after finishing a meal.

Consume fiber rich foods and drink plenty of water: Similar to complex carbs, fiber rich foods digest slowly and keep the body active. Eat fiber rich foods and drink at least 8 glasses of water daily.

Consuming caffeine and alcohol: Drink only a moderate amount of coffee during the day. Use a cup similar to a green tea cup when drinking coffee to help moderate your intake. The common thinking is that a large cup of coffee keeps you active, but drinking too much coffee results in a productivity-impairing crash. Drinking alcohol after dinner and before bedtime will lower the quality of your sleep and consuming too much alcohol in general will lower your mood and overall energy levels.

Get your business plan down – the first step to launching a business

In the year 2003, there was a tiny gadget that easily fit into the palm of your hand that heralded of one of the greatest technological revolutions ever. Yes, long before the I Pad and MacBook Air, there was the I Pod. What this tiny device did, really, was revolutionize the entertainment industry, making it ‘portable’, something that had never been done before. We all grew up in a time when the only music we ever listened to was in the form of audiocassettes or compact discs bought from the local store. Apple took it one step further. They allowed us to buy ‘single’ songs at a most affordable price, and that too while we were on the go! No need to have to make the time to visit your local store or anything like that. Just click on the download button from wherever you are, be it at home or on the way to work, and voila! You have the song you always wanted. That too, without having to purchase the unwanted remainder of the album as well!

In just three years the combination of I Pod and I Tunes became around a ten billion dollar product, accounting for a whopping fifty percent of the entire revenue of the company! And the best part is, it all started with a business model.

One must bear in mind here, that it was not Apple that was the first to bring digital music players onto the scene. There were other popular products like Rio and Cabo but neither of these, successful as they were, could create the sort of impact that the I Pod did on the music scene. Why is that? That’s because Apple took a great ‘idea’ and bolstered it with a great business model! It really made downloading music far easier and convenient than the other products in the market through a good combination of hardware, software and service. What they did in essence was literally ‘give away’ their music on iTunes for a throwaway price, which in turn lured customers to buy their I Pod. And no matter how expensive that I Pod might have been, it really was worth every single cent to the customer because of the added value of the very affordable music that came along with it! Apple succeeded where others didn’t simply because they had a far superior ‘business model’. If you are an entrepreneur looking to launch a new product or offer a new service to the market out there, you might wish to invest a little bit more time in that business model of yours. In the end hat, really, is what is going to make all the difference, determining whether your product is going to be successful or not!

The need to embrace social media for business success

Most people in business fall somewhere between two extremes when it comes to social media:

On one side we have those who pledge allegiance to the flag of social media no matter what. They’ll spend all day Tweeting, posting, sharing, hearting and whatever-else-ing because they love the interaction. To them it’s not a business activity but a social activity and each notification is a piece of validation.

On the other extreme we have the stubborn skeptics. To them Twitter is for twits and LinkedIn is like dating for the under-employed. They refuse to dip their toes in the water for fear of being drowned in time vampire notifications and requests to be friends with people they spend their life trying to avoid.

The rest of us lie somewhere in between. Perhaps you’ve experimented with social media, but you’re unsure how to integrate it with your marketing and daily activities, so it gets left behind. Or maybe you’ve heard how important social media can be, but without knowing where to start or what to aim for, it all seems a bit overwhelming.

Whether you’re new to business or an experienced marketer looking to sharpen your saw with the new tools, this post will help you develop your own social media identity, incorporating the values that make your business special and giving you a roadmap for better social media visibility to grow your business.

Social media marketing doesn’t just have to be about big brands with dedicated teams getting their topics trending. In fact it’s actually the small and medium-sized businesses that have the most to gain from a well-designed social campaign. Learning lessons from the big brands and applying them to smaller businesses is the name of the game here. There are plenty of juicy home grown strategies developed for managing the marketing for hundreds of businesses.

Social media will give you the ammunition to sell social media marketing to those in your organisation who might not share your enthusiasm or vision. They’ll try to persuade you that it’s a new fad, there’s no ROI or that it’s something that’ll die out before long (“remember MySpace?” they’ll ask). The truth is that far from being a new fad, ‘social marketing’ is the oldest form of marketing. Conversations between buyers of products and services have always been an important source of sales for businesses that offer something valuable and credible. In ancient times the cities along the Silk Road trade routes became culturally and economically rich because travellers shared their experiences, knowledge and wares.

Today’s social networks facilitate the same thing — at the end of the day it’s all just people talking about your business

The difference is that for the first time ever, these conversations are now happening in full view of a much bigger audience and within a few clicks of anyone who wants to find them.

Thanks to social, word of mouth can be measured, encouraged, promoted and even shaped in a more effective way than ever before. For the first time, savvy businesses can identify potential customers at their peak moment of need just because they say something. The future bride who Tweets a picture of her engagement ring should awaken every wedding dress shop in the local area to Tweet back their congratulations. This potential customer no longer needs to take the initiative — we can go to them and meet them where they are. Which is on their phone.

You and I can advertise to fans of a particular brand, product or lifestyle for just a few cents each, and in less than ten minutes. This has never happened before. Even more significantly, we can build authority and attract a large targeted audience without paying a penny or leaving our seats. This opportunity is a different league to anything that’s ever existed. Imagine what you had to do to build an audience of over ten million fans just fifteen years ago: hundreds of thousands in newspaper ads, PR, doing TV interviews, building a mailing list, travelling to seminars…

YouTuber Adam Dahlberg’s Channel Skydoesminecraft has 11.5 million subscribers who regularly tune in to watch the 23-year-old play videogames from his desk. Where before has that been possible? The implication of this for every business is huge. Critics of social media have completely missed this point, preferring to focus on the disposable and irrelevant aspects instead. They’ll say things like “why would I use Twitter? I don’t care what celebrities eat for breakfast”. This is like saying “I don’t read books because I’m not interested in trashy novels” or “I don’t watch TV because I’m not interested in music videos”. These critics focus on one tiny element of social media and disregard everything else. They’re not only throwing the baby out with the bathwater, they’re throwing the entire bath out as well.

And besides, for many social media celebrities, that breakfast has positioning importance as well, but we’ll come to that later. Resistance is futile and those that refuse the advances of social media are similar to the businesses that failed to see how the early internet was going to be important for anyone but the geeks who owned it. Ken Olsen (who surprisingly ran a computer company) famously said in 1977 “there is no reason for any individual to have a computer in his home”. Those that dismiss Facebook as somewhere people go to watch cat videos are in very real danger of being the Ken Olsens of their generation.

With any revolutionary technology there will be two camps: the critics and those who recognise the potential and grab the opportunity with both hands. Whether it’s reaching more people than anyone else in your market; generating leads, or building your brand and positioning you and your business, social media done properly can be extremely profitable and genuinely transformational. And it doesn’t have to have anything to do with photos of food and cats… unless you’re a cat food company.

Why Writing a Business Plan helps your online business

Starting and managing a business without a business plan is, like it or not, the same as searching for a buried treasure without a map: Although you know that the gold is in the ground somewhere, you’re wasting an awful lot of time by randomly digging holes in the hope of eventually hitting the jackpot. Without a plan, the odds of success aren’t in your favor.

Why, then, do people resist using this tool? They resist it for two reasons:

Having a plan involves a great deal of work. Don’t despair: You can minimize the amount of work involved, which we get to momentarily.

They don’t understand the importance of having a plan.

To help you overcome your business plan angst, we provide these reasons for having a plan — you can decide whether to take another step without one:

You can more easily secure money. This goal is probably the most common reason for the creation of a business plan. If you decide to ask strangers to lend you money, whether those strangers are bankers or private investors, they want to see a plan. Lenders have a better chance of protecting (and recouping) their investments when a formal strategy documents your projected income and profits. Even if you’re counting on family members for a loan or are using your own funds, having a business plan confirms that you have thought about how to use the money wisely.

A plan creates a vision that gives you a well-defined goal. Coming up with a great idea and transitioning it into a viable business opportunity can be challenging. Having a written plan forces you to fully develop the long-term vision for your product or service. With those clearly defined goals in place, you stand a much better chance of accomplishing your vision.

A plan can provide timeless guidance. Done correctly, this document provides a concrete plan of operation for your business — not only during your start-up phase but also for three to five years down the road. Keep in mind that the plan might need occasional tweaking. However, investing the time now to create a strong foundation ensures that you have a barometer to help you make decisions for managing your company.

Chances are that at least two of the three reasons on this list are valuable to you. Even if you don’t plan to attract investors, you’re already forming a picture about what your company looks like, and you’re setting goals to make sure that you get there. The only remaining step is to make your thoughts more permanent by writing them down in a business plan.

A traditional business plan is sectioned into seven or eight major parts. At first, that number of parts might seem a bit overwhelming. Consider, however, that most experts recommend keeping a finished business plan to fewer than 20 pages. (You can usually get by with many fewer pages.) When you break down that recommendation, each section becomes only 2 or 3 pages long, which translates to 5 or 6 paragraphs per page. It’s not so much after all.

Each part plays a critical role in your overall plan. Although each section can almost stand alone, the sections work together to present a complete picture, or vision, of your business. Don’t even think about omitting one of them.

Depending on your main purpose for having a business plan, you can develop sections with more diligence. For example, if you’re seeking outside funding, make sure that the financials section is as thorough and accurate as possible.

Before you start writing, get a sense of the scope of your plan by reading these brief descriptions of the basic parts you need to cover:

Executive summary: Although this part comes first in your plan, you typically write it last. This brief page does just what it says: It highlights the major points from each of the other parts of the plan. This page is usually the first one that investors and other advisors read, and how well it’s written can determine whether they turn the page or show you the door.

Business or product description: This section provides a detailed description of your overall business and your product or service. You should include a vision statement (or mission statement), which summarizes your goals for the business. When you describe your product or service, don’t forget to pinpoint what makes it a unique and viable contender in the marketplace.

Market analysis: Provide a thorough description of your target market. In this case, discuss both the overall industry in which you’re competing and the specific customers to whom you’re marketing. Don’t forget to include a description of any market research you conducted.

Competitive analysis: In much the same way as you describe your target market in the market analysis, in this section you provide an in-depth view of your competitors in that market. The more detail you can provide, the better, to show exactly how well you understand (and are prepared for dealing with) your competition. Address your competitors’ weaknesses and also state how you can counter their strengths. Don’t double up on your work. Use information you gather during your SWOT analysis and feasibility study. Adapt the research and results of both to include in the market analysis and competitive analysis sections of your business plan.

Management team: Whether you’re flying solo on this operation or working with a team, highlight the expertise that you and your executives bring to the table. Include summaries of your key professional experience, educational and military background, additional certifications and completed training programs, and all other relevant accomplishments. Remember to include a copy of your full resume.

Operations: Here’s where the “rubber meets the road.” Use this section to describe your marketing and operations strategies. Then detail how you plan to implement these strategies in your business. Think of the operations section as your chance to prove that you know how to convert innovative ideas into a successful business.

Financials: Start talking money. In this section, you include projections (or estimates) of how much money the business will earn and your expenses, or costs of doing business. This combination is typically referred to as a profit-and-loss statement. For the first year, break down this information for each month. (This listing demonstrates how far you must proceed into your first year before you start making money and indicates where seasonal slow points might occur, with smaller amounts of income coming in.) After the first year, show your projections annually.

When you’re pursuing outside funding, try to be optimistic about your financial projections. Don’t be unrealistic, but don’t be too conservative, either. If you’re using the plan only internally, you can play it safe and estimate your future profits toward the lower end.

Appendix: Consider this area a catchall for important documents that support portions of your business plan. Place copies of your loan terms, patent or copyright documentation, employee agreements, and any other contracts or legal documents pertaining to your business.

You might wonder whether you can use an easier, or shorter, business plan format with an online business instead of the traditional format. No, not really. As you can see from the descriptions in the preceding list, each part or section of the plan is generic. You can use almost any business plan template, tailor it slightly to your specific type of business, and achieve the same results.

Considering an online business? Some points to think about

Using the Internet to conduct business is similar in many ways to operating a traditional company. In fact, many traditional offline businesses now conduct part of their business online. Today, consumers research products and services online and expect to be able to buy products or services online, even from bricks-and-mortar stores. For those reasons, the lines between online and offline businesses are increasingly blurred.

Profitability (or how much money you make after subtracting your expenses), taxes, marketing, advertising, and customer feedback are other examples of factors that affect your business whether it’s online or offline. However, some exceptions set apart an online business, particularly with regards to how you deliver products and service your customers. Even the most experienced entrepreneur can get caught in the trap of forgetting those differences. Your attitude and how you approach the business as an online entrepreneur can make a huge difference in how successful you are online.

Adjusting your attitude slightly and viewing business from behind the lens of an online entrepreneur isn’t difficult. Doing so is simply a matter of recognizing that the Internet changes the way you can and should operate your online business.

When you think like an online entrepreneur, you see the invisible storefront. Although the doors, walls, and even the salesclerk for your online business might be invisible, they definitely exist. In fact, every part of your web business leaves a distinct impression. Yet rarely do you hear or see the response to your storefront directly from customers. Consequently, and contrary to popular belief, a website demands your continual care and attention — adding products, fixing bugs, replying to e-mail, and more.

Understand who your customers are. Even if you don’t personally greet your online visitors, don’t be fooled: The Internet offers the unique opportunity to learn and understand almost everything about your customers. You can learn where else they shop, how much time they spend on your site, what products they’re interested in, where they live and work, how much they earn annually, whether they are parents, and which magazines they read. Online entrepreneurs collect and use this information regularly in an effort to increase sales and better serve their customers.

Respond to fast and furious changes. The way people use the Internet to buy, sell, or search for products and services changes rapidly. Also, the rules for operating an online business as imposed by both the government and the business world in general are modified almost daily. Sustaining success online means that you must take the initiative to keep up with new trends; laws and regulations; safety and security concerns; technology; and even marketing and social media tools.

Speak the language. Communicating to your customers through a website can be challenging. Your buyers want and expect quick and easy access to information. Because attention spans are limited, content should always be relevant, easy to find, and to the point.

Communicate visually. Equally important to the words you choose are the images you incorporate into your site. Whether you use purchased stock photos or pictures that you take yourself, you want images to be crisp, clear, and relevant to the message you are communicating. In addition, product images should be the best quality possible.

As an entrepreneur, you must choose both your words and images carefully. Your site’s content, including the words and pictures you use on your web, will Help sell your products or services to visitors. Serve as interesting and useful content to share on social media, which is an important method of marketing your online business. Play a big role in search engine optimization (SEO), or the way you can increase visits to your site by placing higher on the list of rankings by Internet search engines. (Yes, images, like words, are searchable and can help increase your rankings in search engines!)

Know when (or whether) to innovate. You might be able to develop a new or different method for doing business online, although it’s probably not necessary. Innovative tools already exist, and you can often find them on the Internet quickly and cheaply. You don’t need to reinvent the wheel — you just have to know how to find and apply the tools that are already out there.

Reap repeated rewards. Establishing multiple streams of revenue or maximizing a single source of revenue is a common practice online. For instance, you might have an outstanding information product for sale on your site. The same product can just as easily be sold on other websites in exchange for a small percentage of earnings. Or you can choose to add a product from another website to your site and pay that site a percentage of earnings.